Hisar Institute of Digital Marketing

What Is Blogging? Pic Source-Google Blogging is like an informational website in which a person shares his/her broodings. A blog generally includes texts, pictures, infographics, videos, GIFs etc. Today the word blog tends to rise enormously. It is now on trending today. Blogging also is a very brainstorming exercise which is also helpful for your brain. It has one more benefit that you can make money online by monetizing your blog. Here are some ways to monetize your blog given below👇 Ways To Monetize Your Blog:- Apply Adsense - Applying Adsense to your website is a very plausible way to monetize your blog. When you see ads running on a website and then you click on it then some amount of money will go directly in the bank account of a website owner. If you have a good amount of traffic on your website or blog then you can easily apply Adsense and make a good amount of income. Lots of people are earning by Adsense. Affiliate Marketing - Affiliate marketing is ...

Advantages & Disadvantages of Social Media That You Should Know:- Advantages of Social Media:- Connectivity - Connectivity is the main feature of social media. Social media is mainly made to connect to your family or loving ones.  Reach - Through social media, a person can reach to the global level. If he/she has a business then it is easy for them to reach a larger audience in minimum time. Information - Social media platforms also give us information regarding news, education, general knowledge and much more. Promotion - Organizations nowadays rely heavily on social media to promote their products and services online. Promotion through social media is a very effective method to reach customers. Helps in Improving Brand Reputation -   Social media also helps in improving brand reputation. Promoting through social media is a two-way communication promotion. You can promote your product online and in result, you can take feedback for assuring that, is y...

What is Social Media? Pic Credit - Google Social Media itself is a very broad term. It includes all the platform that allows us to share images and videos with others, comment on them and like them, share blogs etc. In other words, Social media is like an online platform that helps us to connect to the world by sharing images and videos to one another and give us the facility to comment on them and share them. Difference Between Social Media Marketing and Digital Marketing:- Types of Social Media:- Social Networks - Facebook,  Twitter, Linkedin Media Sharing Network - Instagram, Snapchat, Youtube Social Bookmarking Sites - Stumbleupon, Myspace, Reddit Question & Answer Site - Quora Blogging Sites - Google Blogger, Wordpress, Wix, Weebly

Off - Page Optimization Off page optimization itself is very broad term because it includes techniques to gain traffic on a website by promoting the links of a particular website through social media marketing,  guest blogging, creating backlinks etc.  Some Techniques in Off-Page Optimization:- Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote. Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc. Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promot...

On - Page Optimization -  On-page optimization is a technique for improving a website's rank by doing optimization on the website itself. It includes optimization of features which you generally see on the website like; image and other multimedia, content, metatags, and description, loading time, etc. 9 Techniques that are helpful in doing effective On-Page optimization:- Content Optimization - Content is king. Quality content always increases website rank. It is the first step in On-page optimization. So, is very imperative to focus on writing highly relevant content that hit directly on people minds. Image and other media optimization - Image and other multimedia optimization affect a website's SEO in a major term. These are very useful to make your website attractive and interesting. One of the biggest effects they pour is on the loading screen. It increases the loading screen time. You can prevent by inserting the original...

Pic Source - Google What is CTR? Click Through Rate is a formula for checking how much your ad get clicks. It is the ratio of users who click on a specific link to the total no. of users who view the website, email or ad. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is  ; Importance of CTR in SEO ( Search Engine Optimization) -  The term CTR is very imperative for SEO. Google run the ad on SERP(Search Engine Result Page) according to your CTR rate. If your website is on the first position but not getting enough clicks then Google will push down your website's position. Google check your CTR rate based on some reasons like;  Searcher traffic( Google also collects data of searcher traffic i.e If someone directly searches your website by writing on search bar it is called searchers traffic). User Intent( Google als...

Some common challenges faced by every marketer in Email marketing are- Pic Source - Google Relevancy - An email which is not relevant enough to demonstrate your words effectively is cannot be called a good email. In case if you want your emails to directly hit at the point then your email should be relevant enough to understand by the customers. Deliverability - Deliverability issue occurs when your delivery rate does not match with your sent message rate. It means the ratio of how many messages you have sent, to how many messages actually hit the target inbox. Not every sent message will make into the inbox. Bounced email - This problem occurs when the messages you have sent got to bounce back. There are two types of bounces in email marketing. Soft Bounce - Soft bounces are temporary and usually occur when the inbox is full or when an incoming message is rejected by the server. Hard Bounce - Hard bounces are permanent. These errors occur when the email addres...