Hisar Institute of Digital Marketing

What is Content Marketing? Content marketing is a type of marketing in which, first the content is created and after this, it will be published and shared via online media on the internet. Content marketing takes a lot of time effort because it includes creating useful content, searching keywords, publishing and promoting via different methods to target the exact audience where a user wants to reach. Instead of just pushing your product to the customers you actually write relevant content for attracting the customers by giving them useful information about your products and services. Many leading companies use content marketing as their promotion process. According to CMI & MarketingProfs:- " 90% of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. " The need for content marketing is increasing day by day.  Pic Source - Google

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

If you are a newcomer in blogging then there will be a high probability that you can make some mistakes in writing the articles online i.e blog. It is common in blogging, you cannot write the perfect blog for the first time. Here are some do's and don'ts points of blogging that you must follow to lower the occurrence of mistakes in your blog. Do's of Blogging:- Be direct and get to the point quickly.  Be professional but also be friendly. Write a post with useful content. Always try to create:' How can readers benefit from this'  Find a catchy title. Use example and anecdotes to clarify your points. Offer new content. Rectify and double check. Preview all drafts before publishing. Read your post backwards and sure to spell check. Check plagiarism by plagiarism checker online. It will show you that is your content original or not. Use short sentences. Use images, infographics, videos, GIFs etc will make your blog more tempting. Use bullet points w...

Pic Source - Google What are Keywords? Keywords are the terms that depict what is in your content. Keywords are the main relationships between you and your search. When you search something on the internet you write some words that written words are called keywords. Pic Source - Google There are generally three types of keywords which you should know about. These three types of keywords manifest all the concept of keywords. Generic Keywords - The generic keywords are the first keywords that you type on the search engine. For instance, if you search about "digital marketing institute in India" So, digital marketing is the generic keywords. They are highly competitive because they are in the search most. It does not ease that your website show at the first search. It requires a heavy amount of traffic to show your website at first search of keywords. Pic Source - Google Broad Match Keywords - These are the middle keywords. Take the above example a...

Digital marketing is increasing day by day. It is now very important to know about digital marketing because every industry is turning their heads to digital marketing. It is the future and present of marketing. Here are some benefits of digital marketing given below- It is one of the fastest growing sectors in India. It has lots of opportunities in job sectors as well as in business sectors.  Grow your business. Better employment. Stand out in the competition. Grow your new venture.  The demand for digital marketing is high and continuously increasing.

What is Digital Marketing? Digital marketing is a process of marketing in which the promotion of products and services and our work is done through digital marketing medium platform like Facebook, Instagram, SEO, Blogging etc. For instance:- If you are promoting some products from Facebook, then this type of promotion is called social media marketing( a part of digital marketing). Course Overview:- SEO(Search Engine Optimization ):-   It is a process by which traffic(audience) is diverted to your website by SEO techniques. SMM (Social Media Marketing ):-   In this, the promotion is done through the social media platform like; Facebook, Instagram, etc. Mobile Marketing :-  In mobile marketing, we will know about how to promote ads on mobile devices and also know about the placement of ads on mobile devices. It is target based marketing. E-mail Marketing :-  It is a process of sending bulk emails by using bulk emailing tools. Content M...

If you search anything on search engines they apace show you millions of preferred searches in seconds. But have you ever thought how the search engine works or how they search so promptly? Well if you did, then you are in the right destination to know that. So let's Start, when you search anything on search engines then the search engine will go through a process of four steps before showing you results. These steps are; Crawling, Indexing, Storage, Results. Let's discuss them in brief:- Crawling: - Crawling is the most imperative part of the search process. Every search engine has its own crawler. The main work of a crawler is to crawl the information from the whole internet network. Crawler scans the whole internet in milliseconds and bestows the searches in front of you. It is insanely fast. It scans until it finds the relevant information and which is on trending in your area. Remember one thing that crawler first crawl news.  Indexing:- After the crawling pro...

Try Digital Marketing.... If you are confuse or thinking to do something different or you are graduated but still want to learn a side course as helping hand. Then give it a try to digital marketing. Here we teach about tactics to promote products and services online. Digital Marketing is increasing rapidly in today's world. It has become India's fastest increasing job sector. You can also earn a good amount passive income.  Learn now and become worthy. If you are interested, you can take demo class.....