Hisar Institute of Digital Marketing

Every online advertiser has some questions like what  Quality Score is, how it affects any campaign, what factors are used to formulate the Quality Score, and how to optimize account to have a Great Quality Score.  The answers to these questions were given in a  seminar on Quality score held on January 15 at HiDM, Hisar Institute of Digital Marketing by the student Vijender Singh.  The seminar was conducted under the aegis of  Er Manmohan Singla, Director, HiDM. Read More:  http://news.jugaadin.com/a-seminar-on-quality-score-and-google-adwords-held-at-hidm/

Pic Source - Google What is CTR? Click Through Rate is a formula for checking how much your ad get clicks. It is the ratio of users who click on a specific link to the total no. of users who view the website, email or ad. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is  ; Importance of CTR in SEO ( Search Engine Optimization) -  The term CTR is very imperative for SEO. Google run the ad on SERP(Search Engine Result Page) according to your CTR rate. If your website is on the first position but not getting enough clicks then Google will push down your website's position. Google check your CTR rate based on some reasons like;  Searcher traffic( Google also collects data of searcher traffic i.e If someone directly searches your website by writing on search bar it is called searchers traffic). User Intent( Google als...