Hisar Institute of Digital Marketing

Identifying potential customers for any business is known as Lead Generation.  It’s a process that requires a diverse range of strategies to be effective. To describe the  lead generation process, a seminar was held at Hisar Institute of Digital Marketing on January 30.  The  seminar was conducted by Tarun- a student of HiDM under the guidance of Er Manmohan Singla- Director and Trainer HiDM.  The  in-house seminar was conducted under the SAP- student activities and programs section of the institute. Read More at:  http://news.jugaadin.com/a-seminar-on-lead-generation-held-at-hidm/

To earn greater visibility in search results,  digital marketing professional uses different types of SEO- search engine optimization. HiDM presented a seminar on  Types of SEO on January 22  at their campus. The seminar was conducted by  Aditi Narang who is a student of HIDM . The seminar was held under the aegis of  Er Manmohan Singla-Director and Digital Marketing trainer at HIDM. Read More at  http://news.jugaadin.com/a-seminar-on-types-of-seo-held-at-hidm/

What is Social Media? Pic Credit - Google Social Media itself is a very broad term. It includes all the platform that allows us to share images and videos with others, comment on them and like them, share blogs etc. In other words, Social media is like an online platform that helps us to connect to the world by sharing images and videos to one another and give us the facility to comment on them and share them. Difference Between Social Media Marketing and Digital Marketing:- Types of Social Media:- Social Networks - Facebook,  Twitter, Linkedin Media Sharing Network - Instagram, Snapchat, Youtube Social Bookmarking Sites - Stumbleupon, Myspace, Reddit Question & Answer Site - Quora Blogging Sites - Google Blogger, Wordpress, Wix, Weebly

What is Content Marketing? Content marketing is a type of marketing in which, first the content is created and after this, it will be published and shared via online media on the internet. Content marketing takes a lot of time effort because it includes creating useful content, searching keywords, publishing and promoting via different methods to target the exact audience where a user wants to reach. Instead of just pushing your product to the customers you actually write relevant content for attracting the customers by giving them useful information about your products and services. Many leading companies use content marketing as their promotion process. According to CMI & MarketingProfs:- " 90% of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. " The need for content marketing is increasing day by day.  Pic Source - Google

How To Promote Your Blog Effectively- Search for popular keywords - Search the keywords which are in trending or what people are searching. Trending keywords can help your blog to uplift in the competition situation. You have to search keyword very warily. You can optimize your keyword according to your audience. Don't try to do keyword stuffing and cloaking otherwise it will dilapidate your image. Using effective SEO techniques - There are several techniques in SEO you can use for promoting a blog. These are:- Off page and On page techniques Off-page - It is a technique which is used improving your website position in SERP(Search Engine Result Page). In this technique, you promote your blog by different methods like link building, Social media marketing etc. On page - In this technique, the optimization is done on the website. You have to do different methods in order to do "On page SEO". These methods are like; (Meta tags, Image optimization, external l...

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

Digital marketing is increasing day by day. It is now very important to know about digital marketing because every industry is turning their heads to digital marketing. It is the future and present of marketing. Here are some benefits of digital marketing given below- It is one of the fastest growing sectors in India. It has lots of opportunities in job sectors as well as in business sectors.  Grow your business. Better employment. Stand out in the competition. Grow your new venture.  The demand for digital marketing is high and continuously increasing.

In today's world, you frequently hear about digital marketing. People sometimes think it is not that hard and assume it wrongly. It can lead to misconceptions and make a vague image into people's mind. To clear such a false notion it is very important to know about different types of digital marketing.  Here is some brief description of types of digital marketing in an infographic manner- Demo classes are available                  Call us for information .....                 

In this digital world with everything going on the internet it also opens up many opportunities in this vast digital network world. Social media is growing insanely fast. Nowadays you can reach people within no time and its very easy. With the growth of social media and other digital platforms, it also helps people to grow their business or work and also help talented people to demonstrate their talent to the world. The biggest platform to show your talent is Youtube. Benefits of Digital Marketing -  It is time-saving Cost-effective more than traditional marketing. It is flexible. It gives you instant feedback. You can analyze in real time. Digital Marketing as a career for women -  In the case of women, digital marketing is very helpful for them. It opens the door of opportunities for those women who want to do something but cannot be able to do because of some limitations. Women especially homemakers who are bounded by their work cannot show use their mi...

In this modern world, technology is developing day by day. Our work depends on technology. The main example of technology is ‘Internet’. Today the business can handle through online. Marketing is done through online. The organizations are using digital marketing for promotion of their products. Digital marketing wins over traditional marketing because doing digital marketing is easy and it gives statistics about visitors through which a person can analyze the statistics and make plans for the future. Difference Between Digital Marketing and Traditional Marketing- ROI(Return On Investment)- Digital marketing has high ROI that leads to higher profit. If you use your statistics and analyze your analytics attentively then you can get a pretty good ROI of your marketing efforts. Reach- The use of the internet is growing very promptly in today's world. Everybody wants to be on social media for sharing their personal information. So, through digital marketing, you can rea...

                                   By using his/her skills, a digital marketer promotes the products and services of a company and of a client . It's a responsibility for a digital marketer to develop, implement and manage marketing campaigns which plays a critical role in enhancing brand awareness.

  What is Digital Marketing- In simple words, digital marketing is a process when we use digital platform as medium for our marketing. Digital marketing includes all the platforms that use internet. You can promote your products and services in different platforms like; social media platforms, SEPR( Search Engine Result Page), mobiles, websites etc. How it is useful for you-   Digital marketing is very useful nowadays. With everything going online today it is very important to learn to promote products and services online.  With the help of digital marketing you can reach to larger audience in lesser time. Can do analytics easily. Every platform give their own analytics .So, you can easily read analytics and make your future plannings effectively. It also has better ROI(Return On Investment) than traditional marketing which leads to higher revenue. If you read your analytics properly so you can make better profit. Through digital marketing you can filter...

Try Digital Marketing.... If you are confuse or thinking to do something different or you are graduated but still want to learn a side course as helping hand. Then give it a try to digital marketing. Here we teach about tactics to promote products and services online. Digital Marketing is increasing rapidly in today's world. It has become India's fastest increasing job sector. You can also earn a good amount passive income.  Learn now and become worthy. If you are interested, you can take demo class.....