What is On-Page SEO(Search Engine Optimization)?

On - Page Optimization - 

On-page optimization is a technique for improving a website's rank by doing optimization on the website itself. It includes optimization of features which you generally see on the website like; image and other multimedia, content, metatags, and description, loading time, etc.

9 Techniques that are helpful in doing effective On-Page optimization:-

• Content Optimization - Content is king. Quality content always increases website rank. It is the first step in On-page optimization. So, is very imperative to focus on writing highly relevant content that hit directly on people minds.

• Image and other media optimization - Image and other multimedia optimization affect a website's SEO in a major term. These are very useful to make your website attractive and interesting. One of the biggest effects they pour is on the loading screen. It increases the loading screen time. You can prevent by inserting the original image to your website and optimize the size of the image. 

• Page Title - The Page title is referred to as the main information about what is in your content. Write page title in a manner that readers can directly understand your content. Be clear and specific. Use always short and descriptive titles.

• Meta Tags - Meta tag description is a small piece of information about what is on your website. It helps the user to scrutinize a page content by reading only the meta tag description. There are three types of meta tags that depicts a website's content.
• Title Meta Tag- It is the main headline that depicts the main keywords of a website's content.
• Description Meta Tag - It displays site information on SERP(Search Engine Result Page) when someone searches on Google.
• Keywords Meta Tag - It depicts the list of keyword meta tags. The keywords entered here should reflect any word or phrases.

• Internal Links - Internal links are links which go from one-page domain to another page domain. They are used for the main navigation of a website.

• Page Loading Time - Page loading is a very important factor in on-page optimization. A website should not be taken more than 5 seconds to load otherwise it will increase bounce rate by 50%. So, it is very important to optimize page loading time.

• URL Optimization - URL optimization is the method to optimize the URL of a website. It is a very imperative technique in On-Page Optimization. URL optimization means optimizing the URL structure so that search engine can crawl your pages efficiently and include your keywords in the URL. 

• Mobile Friendly Website - The use of mobile phones is increasing very rapidly. Every website should be mobile friendly for easy surfing on mobile phones. Website platforms like; WordPress, Blogger, Wix, Weebly etc, have preinstalled feature for making a mobile friendly website

• Keyword Optimization - Keyword optimization is a technique for searching, analyzing and selecting the best keywords to target the audience for driving traffic.