What is CTR( Click Through Rate)?

Pic Source - Google

What is CTR?

Click Through Rate is a formula for checking how much your ad get clicks. It is the ratio of users who click on a specific link to the total no. of users who view the website, email or ad. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ;

Importance of CTR in SEO ( Search Engine Optimization) - 

The term CTR is very imperative for SEO. Google run the ad on SERP(Search Engine Result Page) according to your CTR rate. If your website is on the first position but not getting enough clicks then Google will push down your website's position.

Google check your CTR rate based on some reasons like; 

Searcher traffic( Google also collects data of searcher traffic i.e If someone directly searches your website by writing on search bar it is called searchers traffic).

User Intent( Google also collects data that how individuals react to your ad i.e which ad is getting more clicks by the users and which keywords are producing best results.) 

Importance of CTR in PPC( Pay Per Click) - 

You PPC rate also affects by CTR rate. If your CTR rate is good then Google will reduce your "pay per click" rate. It means, if someone clicks on your ad then the cost on one click will be less. It directly results in higher ROI( Return On Investment).

If your CTR rate is good then can buy keywords cheaply from Google which will also increase your ROI( Return On Investment).

Steps for Improving CTR:-

• Use Ad Extensions - Ad extensions can be very useful for attracting the audience on your ad. They help as a piece of additional information for your ad.

• Use the FOMO method - FOMO ( Fear Of Missing Out) is an imperative technique for increasing sales. It is used by many companies. The method includes limited offers and discounts. 

• Use Symbols - Symbols are used for defining your company's uniqueness. An advertiser use symbols for attracting the audience by defining some uniqueness in their advertisement. 

• Know your audience - Spending money on the blind audience is not a relevant idea for marketing. Before running your online advertisement you should always first know your audience. Knowing your target audience will automatically increase your CTR rate.