Hisar Institute of Digital Marketing

Pic Source - Google What is CTR? Click Through Rate is a formula for checking how much your ad get clicks. It is the ratio of users who click on a specific link to the total no. of users who view the website, email or ad. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is  ; Importance of CTR in SEO ( Search Engine Optimization) -  The term CTR is very imperative for SEO. Google run the ad on SERP(Search Engine Result Page) according to your CTR rate. If your website is on the first position but not getting enough clicks then Google will push down your website's position. Google check your CTR rate based on some reasons like;  Searcher traffic( Google also collects data of searcher traffic i.e If someone directly searches your website by writing on search bar it is called searchers traffic). User Intent( Google als...

Some common challenges faced by every marketer in Email marketing are- Pic Source - Google Relevancy - An email which is not relevant enough to demonstrate your words effectively is cannot be called a good email. In case if you want your emails to directly hit at the point then your email should be relevant enough to understand by the customers. Deliverability - Deliverability issue occurs when your delivery rate does not match with your sent message rate. It means the ratio of how many messages you have sent, to how many messages actually hit the target inbox. Not every sent message will make into the inbox. Bounced email - This problem occurs when the messages you have sent got to bounce back. There are two types of bounces in email marketing. Soft Bounce - Soft bounces are temporary and usually occur when the inbox is full or when an incoming message is rejected by the server. Hard Bounce - Hard bounces are permanent. These errors occur when the email addres...

How To Promote Your Blog Effectively- Search for popular keywords - Search the keywords which are in trending or what people are searching. Trending keywords can help your blog to uplift in the competition situation. You have to search keyword very warily. You can optimize your keyword according to your audience. Don't try to do keyword stuffing and cloaking otherwise it will dilapidate your image. Using effective SEO techniques - There are several techniques in SEO you can use for promoting a blog. These are:- Off page and On page techniques Off-page - It is a technique which is used improving your website position in SERP(Search Engine Result Page). In this technique, you promote your blog by different methods like link building, Social media marketing etc. On page - In this technique, the optimization is done on the website. You have to do different methods in order to do "On page SEO". These methods are like; (Meta tags, Image optimization, external l...

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

Pic Source - Google What are Keywords? Keywords are the terms that depict what is in your content. Keywords are the main relationships between you and your search. When you search something on the internet you write some words that written words are called keywords. Pic Source - Google There are generally three types of keywords which you should know about. These three types of keywords manifest all the concept of keywords. Generic Keywords - The generic keywords are the first keywords that you type on the search engine. For instance, if you search about "digital marketing institute in India" So, digital marketing is the generic keywords. They are highly competitive because they are in the search most. It does not ease that your website show at the first search. It requires a heavy amount of traffic to show your website at first search of keywords. Pic Source - Google Broad Match Keywords - These are the middle keywords. Take the above example a...

If you search anything on search engines they apace show you millions of preferred searches in seconds. But have you ever thought how the search engine works or how they search so promptly? Well if you did, then you are in the right destination to know that. So let's Start, when you search anything on search engines then the search engine will go through a process of four steps before showing you results. These steps are; Crawling, Indexing, Storage, Results. Let's discuss them in brief:- Crawling: - Crawling is the most imperative part of the search process. Every search engine has its own crawler. The main work of a crawler is to crawl the information from the whole internet network. Crawler scans the whole internet in milliseconds and bestows the searches in front of you. It is insanely fast. It scans until it finds the relevant information and which is on trending in your area. Remember one thing that crawler first crawl news.  Indexing:- After the crawling pro...

                                   By using his/her skills, a digital marketer promotes the products and services of a company and of a client . It's a responsibility for a digital marketer to develop, implement and manage marketing campaigns which plays a critical role in enhancing brand awareness.

Try Digital Marketing.... If you are confuse or thinking to do something different or you are graduated but still want to learn a side course as helping hand. Then give it a try to digital marketing. Here we teach about tactics to promote products and services online. Digital Marketing is increasing rapidly in today's world. It has become India's fastest increasing job sector. You can also earn a good amount passive income.  Learn now and become worthy. If you are interested, you can take demo class.....