Hisar Institute of Digital Marketing

An impactful seminar on  Digital marketing tools  was held at  Hisar Institute of Digital Marketing on January 20 . The seminar gave an insight into  more than 40 digital marketing tools  that every digital marketer requires for planning the marketing strategy of a business.  Digital marketing works not only in favour of marketers but it provides something new and economical to the consumers too. Read More at  http://news.jugaadin.com/a-seminar-on-digital-marketing-tools-held-at-hidm/

HiDM –Hisar Institute of Digital Marketing  organized a  seminar on Content Marketing  yesterday at their campus. Seminar gave insights into  Content Marketing, its importance, types of Content Marketing, strategies for writing a Unique and attractive Content ,  ClickBait  and also discussed the  case study  of  AMUL  content marketing. Read More:  http://news.jugaadin.com/a-seminar-on-content-marketing-organized-at-hidm/

What Is Blogging? Pic Source-Google Blogging is like an informational website in which a person shares his/her broodings. A blog generally includes texts, pictures, infographics, videos, GIFs etc. Today the word blog tends to rise enormously. It is now on trending today. Blogging also is a very brainstorming exercise which is also helpful for your brain. It has one more benefit that you can make money online by monetizing your blog. Here are some ways to monetize your blog given below👇 Ways To Monetize Your Blog:- Apply Adsense - Applying Adsense to your website is a very plausible way to monetize your blog. When you see ads running on a website and then you click on it then some amount of money will go directly in the bank account of a website owner. If you have a good amount of traffic on your website or blog then you can easily apply Adsense and make a good amount of income. Lots of people are earning by Adsense. Affiliate Marketing - Affiliate marketing is ...

Some common challenges faced by every marketer in Email marketing are- Pic Source - Google Relevancy - An email which is not relevant enough to demonstrate your words effectively is cannot be called a good email. In case if you want your emails to directly hit at the point then your email should be relevant enough to understand by the customers. Deliverability - Deliverability issue occurs when your delivery rate does not match with your sent message rate. It means the ratio of how many messages you have sent, to how many messages actually hit the target inbox. Not every sent message will make into the inbox. Bounced email - This problem occurs when the messages you have sent got to bounce back. There are two types of bounces in email marketing. Soft Bounce - Soft bounces are temporary and usually occur when the inbox is full or when an incoming message is rejected by the server. Hard Bounce - Hard bounces are permanent. These errors occur when the email addres...

Writing for the web- Writing good content is not easy rather it takes a lot of creativity you have to think beyond the limit. Writing good content challenges your brooding that how broadly you can think. For writing a good content you have to follow some steps. Here are some tips for writing good web content:- Tips for writing good web content - Write relevant content - Your content should be presented in a manner that your readers can understand your thinking and link it with situations. Try to connect your content as possible as you can because it helps you to be unique. If your content is not relevant it will create a vague image and readers won't be more interested in reading your content. Put the conclusion at the beginning - Think of an inverted pyramid when you write. Get to the purpose within the initial paragraph and so expand upon it. Write only one idea per paragraph -  Web contents need to be concise and to-the-point. Use action words. ...

Content marketing itself is a very broad term. It takes a lot of hardwork to create a highly impacted content. It helps in maintaining a warm relationship with customers that directly effect to brand reputation . Many companies are benefited by this technique. It includes different types of contents. Videos - Through videos a creator can provide specific information to the audience. A creator can demonstrate its ideas more clearly with the help of videos. Consumer today are watching more videos than before. Video content is increasing very rapidly.  Infographics - An infographic is the graphical representation of a data that describe information in an interesting manner. It is very useful for providing information briefly. It is used broadly in terms of providing information. Images - An image is in picture form which attract audience and can also help giving one word information. An image can speak a lot of words if it used properly. It is generally used for incr...

How To Promote Your Blog Effectively- Search for popular keywords - Search the keywords which are in trending or what people are searching. Trending keywords can help your blog to uplift in the competition situation. You have to search keyword very warily. You can optimize your keyword according to your audience. Don't try to do keyword stuffing and cloaking otherwise it will dilapidate your image. Using effective SEO techniques - There are several techniques in SEO you can use for promoting a blog. These are:- Off page and On page techniques Off-page - It is a technique which is used improving your website position in SERP(Search Engine Result Page). In this technique, you promote your blog by different methods like link building, Social media marketing etc. On page - In this technique, the optimization is done on the website. You have to do different methods in order to do "On page SEO". These methods are like; (Meta tags, Image optimization, external l...

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

If you are a newcomer in blogging then there will be a high probability that you can make some mistakes in writing the articles online i.e blog. It is common in blogging, you cannot write the perfect blog for the first time. Here are some do's and don'ts points of blogging that you must follow to lower the occurrence of mistakes in your blog. Do's of Blogging:- Be direct and get to the point quickly.  Be professional but also be friendly. Write a post with useful content. Always try to create:' How can readers benefit from this'  Find a catchy title. Use example and anecdotes to clarify your points. Offer new content. Rectify and double check. Preview all drafts before publishing. Read your post backwards and sure to spell check. Check plagiarism by plagiarism checker online. It will show you that is your content original or not. Use short sentences. Use images, infographics, videos, GIFs etc will make your blog more tempting. Use bullet points w...

Pic Source - Google What are Keywords? Keywords are the terms that depict what is in your content. Keywords are the main relationships between you and your search. When you search something on the internet you write some words that written words are called keywords. Pic Source - Google There are generally three types of keywords which you should know about. These three types of keywords manifest all the concept of keywords. Generic Keywords - The generic keywords are the first keywords that you type on the search engine. For instance, if you search about "digital marketing institute in India" So, digital marketing is the generic keywords. They are highly competitive because they are in the search most. It does not ease that your website show at the first search. It requires a heavy amount of traffic to show your website at first search of keywords. Pic Source - Google Broad Match Keywords - These are the middle keywords. Take the above example a...

What is Digital Marketing- Digital marketing is a process of marketing in which the promotion of products and services and our work is done through digital marketing medium platform like Facebook, Instagram, SEO, Blogging etc. For instance:- If you are promoting some products from Facebook, then this type of promotion is called social media marketing( a part of digital marketing). Introduction to HiDM- HiDM is the first institute in Hisar which provide full extensive course content. It is a venture of Jugaadin Digital Service Pvt Ltd which has been running since 2012, providing various digital services. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry's increasing digital training needs and the availability of trained talent. HiDM choose to offer the career-oriented education that helps in enhancing the confidence of an individual and make him stand out of the crowd. Why choose us- Extensive course content Tr...

Pic Source - Google SEO (Search Engine Optimization) -  SEO is a technique in which the traffic is originated to a website to improve its visibility on SERP Search Engine Result Page). The presence of a website can be improved by Organically(Unpaid) or Inorganically(Paid) methods.  Types of Optimization - On page Optimization(Organic Method) - On page optimization refers to the process of generating traffic to a website by optimizing; content on the website, placement of keywords, optimizing tags, appropriate title to every page etc. Off Page Optimization(Organic Method) - In off page optimization the traffics is generated to your by link building, sharing links on social media's (social media marketing), social bookmarking etc.  Pic Source - Google By using online advertising services(Paid Method or Inorganic Method) - Google Adword is a very famed online advertising service by Google. It is a paid method. An individual pay to ...

In today's world, you frequently hear about digital marketing. People sometimes think it is not that hard and assume it wrongly. It can lead to misconceptions and make a vague image into people's mind. To clear such a false notion it is very important to know about different types of digital marketing.  Here is some brief description of types of digital marketing in an infographic manner- Demo classes are available                  Call us for information .....