Hisar Institute of Digital Marketing

Identifying potential customers for any business is known as Lead Generation.  It’s a process that requires a diverse range of strategies to be effective. To describe the  lead generation process, a seminar was held at Hisar Institute of Digital Marketing on January 30.  The  seminar was conducted by Tarun- a student of HiDM under the guidance of Er Manmohan Singla- Director and Trainer HiDM.  The  in-house seminar was conducted under the SAP- student activities and programs section of the institute. Read More at:  http://news.jugaadin.com/a-seminar-on-lead-generation-held-at-hidm/

HiDM- the Hisar institute of Digital Marketing  organized a  seminar on SEO- search engine optimization  yesterday at its premises. Under the  student activities and programs (SAP) section  of Institute in which students who are pursuing digital marketing course give presentations in the guidance of mentor  Er Manmohan Singla, Director Hisar Institute of Digital Marketing.  The seminar on SEO was given by student  Neeraj Gupta. Read More at: http://news.jugaadin.com/new-seo-trends-informed-in-a-seminar-at-hidm/

Every online advertiser has some questions like what  Quality Score is, how it affects any campaign, what factors are used to formulate the Quality Score, and how to optimize account to have a Great Quality Score.  The answers to these questions were given in a  seminar on Quality score held on January 15 at HiDM, Hisar Institute of Digital Marketing by the student Vijender Singh.  The seminar was conducted under the aegis of  Er Manmohan Singla, Director, HiDM. Read More:  http://news.jugaadin.com/a-seminar-on-quality-score-and-google-adwords-held-at-hidm/

Hisar institute of Digital Marketing  presented a seminar on  Advanced SEO techniques  on  January 17  at the campus. The seminar was held under the  student activities and programs   (SAP)  section in which students gave a presentation on different topics given by the  trainer and digital marketing professional Er Manmohan Singla, Director, HiDM. Read More  http://news.jugaadin.com/a-seminar-on-advanced-seo-techniques-held-at-hidm/

An impactful seminar on  Digital marketing tools  was held at  Hisar Institute of Digital Marketing on January 20 . The seminar gave an insight into  more than 40 digital marketing tools  that every digital marketer requires for planning the marketing strategy of a business.  Digital marketing works not only in favour of marketers but it provides something new and economical to the consumers too. Read More at  http://news.jugaadin.com/a-seminar-on-digital-marketing-tools-held-at-hidm/

To earn greater visibility in search results,  digital marketing professional uses different types of SEO- search engine optimization. HiDM presented a seminar on  Types of SEO on January 22  at their campus. The seminar was conducted by  Aditi Narang who is a student of HIDM . The seminar was held under the aegis of  Er Manmohan Singla-Director and Digital Marketing trainer at HIDM. Read More at  http://news.jugaadin.com/a-seminar-on-types-of-seo-held-at-hidm/

Off - Page Optimization Off page optimization itself is very broad term because it includes techniques to gain traffic on a website by promoting the links of a particular website through social media marketing,  guest blogging, creating backlinks etc.  Some Techniques in Off-Page Optimization:- Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote. Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc. Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promot...

Some common challenges faced by every marketer in Email marketing are- Pic Source - Google Relevancy - An email which is not relevant enough to demonstrate your words effectively is cannot be called a good email. In case if you want your emails to directly hit at the point then your email should be relevant enough to understand by the customers. Deliverability - Deliverability issue occurs when your delivery rate does not match with your sent message rate. It means the ratio of how many messages you have sent, to how many messages actually hit the target inbox. Not every sent message will make into the inbox. Bounced email - This problem occurs when the messages you have sent got to bounce back. There are two types of bounces in email marketing. Soft Bounce - Soft bounces are temporary and usually occur when the inbox is full or when an incoming message is rejected by the server. Hard Bounce - Hard bounces are permanent. These errors occur when the email addres...

Content marketing itself is a very broad term. It takes a lot of hardwork to create a highly impacted content. It helps in maintaining a warm relationship with customers that directly effect to brand reputation . Many companies are benefited by this technique. It includes different types of contents. Videos - Through videos a creator can provide specific information to the audience. A creator can demonstrate its ideas more clearly with the help of videos. Consumer today are watching more videos than before. Video content is increasing very rapidly.  Infographics - An infographic is the graphical representation of a data that describe information in an interesting manner. It is very useful for providing information briefly. It is used broadly in terms of providing information. Images - An image is in picture form which attract audience and can also help giving one word information. An image can speak a lot of words if it used properly. It is generally used for incr...

In today's world, you frequently hear about digital marketing. People sometimes think it is not that hard and assume it wrongly. It can lead to misconceptions and make a vague image into people's mind. To clear such a false notion it is very important to know about different types of digital marketing.  Here is some brief description of types of digital marketing in an infographic manner- Demo classes are available                  Call us for information .....                 

What is Adwords- Adwords is an advertising service developed by Google. In this advertiser( the person who wants to advertise) have to pay to Google for their advertisements in returns of the pay, Google will show your ads on different platforms like; SERP(Search Engine Result Page), Youtube, Mobile Devices, Websites. How Google Adwords works -  When you pay to Google then Google will show your advertisements through Google Adwords. Your ads are seen on different platforms. There are different types of ads which run by Google AdWords are:-  Search Ads- These ads are seen on SERP( Search Engine Result Page). When you search anything on Google then it will show your search on SERP. On SERP you will show some ads diametrically with the websites. These ads are run by Google. Source:-http://blog.wsi-emarketing.com/types-paid-search-ads-digital-marketing-basics/ Video Ads- These are video ads which are seen on video sharing platforms like youtube. Th...