Hisar Institute of Digital Marketing

Off - Page Optimization Off page optimization itself is very broad term because it includes techniques to gain traffic on a website by promoting the links of a particular website through social media marketing,  guest blogging, creating backlinks etc.  Some Techniques in Off-Page Optimization:- Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote. Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc. Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promot...

On - Page Optimization -  On-page optimization is a technique for improving a website's rank by doing optimization on the website itself. It includes optimization of features which you generally see on the website like; image and other multimedia, content, metatags, and description, loading time, etc. 9 Techniques that are helpful in doing effective On-Page optimization:- Content Optimization - Content is king. Quality content always increases website rank. It is the first step in On-page optimization. So, is very imperative to focus on writing highly relevant content that hit directly on people minds. Image and other media optimization - Image and other multimedia optimization affect a website's SEO in a major term. These are very useful to make your website attractive and interesting. One of the biggest effects they pour is on the loading screen. It increases the loading screen time. You can prevent by inserting the original...