Hisar Institute of Digital Marketing

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

Digital marketing is increasing day by day. It is now very important to know about digital marketing because every industry is turning their heads to digital marketing. It is the future and present of marketing. Here are some benefits of digital marketing given below- It is one of the fastest growing sectors in India. It has lots of opportunities in job sectors as well as in business sectors.  Grow your business. Better employment. Stand out in the competition. Grow your new venture.  The demand for digital marketing is high and continuously increasing.

What is Digital Marketing- Digital marketing is a process of marketing in which the promotion of products and services and our work is done through digital marketing medium platform like Facebook, Instagram, SEO, Blogging etc. For instance:- If you are promoting some products from Facebook, then this type of promotion is called social media marketing( a part of digital marketing). Introduction to HiDM- HiDM is the first institute in Hisar which provide full extensive course content. It is a venture of Jugaadin Digital Service Pvt Ltd which has been running since 2012, providing various digital services. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry's increasing digital training needs and the availability of trained talent. HiDM choose to offer the career-oriented education that helps in enhancing the confidence of an individual and make him stand out of the crowd. Why choose us- Extensive course content Tr...

If you search anything on search engines they apace show you millions of preferred searches in seconds. But have you ever thought how the search engine works or how they search so promptly? Well if you did, then you are in the right destination to know that. So let's Start, when you search anything on search engines then the search engine will go through a process of four steps before showing you results. These steps are; Crawling, Indexing, Storage, Results. Let's discuss them in brief:- Crawling: - Crawling is the most imperative part of the search process. Every search engine has its own crawler. The main work of a crawler is to crawl the information from the whole internet network. Crawler scans the whole internet in milliseconds and bestows the searches in front of you. It is insanely fast. It scans until it finds the relevant information and which is on trending in your area. Remember one thing that crawler first crawl news.  Indexing:- After the crawling pro...