What are Keywords? Different Types of Keyword.

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Pic Source - Google
What are Keywords?
Keywords are the terms that depict what is in your content. Keywords are the main relationships between you and your search. When you search something on the internet you write some words that written words are called keywords.


Pic Source - Google

There are generally three types of keywords which you should know about. These three types of keywords manifest all the concept of keywords.


  • Generic Keywords - The generic keywords are the first keywords that you type on the search engine. For instance, if you search about "digital marketing institute in India" So, digital marketing is the generic keywords. They are highly competitive because they are in the search most. It does not ease that your website show at the first search. It requires a heavy amount of traffic to show your website at first search of keywords.
Pic Source - Google


  • Broad Match Keywords - These are the middle keywords. Take the above example again "digital marketing institute in India" in this the institute is broad match keyword. It defines your search more. They are less competitive but nowadays they are highly recommended because of less competition.
Pic Source - Google

  • Long Tail Keywords - They are the end keywords which define your search more precisely. These keywords are most reasonably price in term of Adwords but they have less traffic.So,the competition is least at this stage.
Pic Source - Google

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