Hisar Institute of Digital Marketing

Advantages & Disadvantages of Social Media That You Should Know:- Advantages of Social Media:- Connectivity - Connectivity is the main feature of social media. Social media is mainly made to connect to your family or loving ones.  Reach - Through social media, a person can reach to the global level. If he/she has a business then it is easy for them to reach a larger audience in minimum time. Information - Social media platforms also give us information regarding news, education, general knowledge and much more. Promotion - Organizations nowadays rely heavily on social media to promote their products and services online. Promotion through social media is a very effective method to reach customers. Helps in Improving Brand Reputation -   Social media also helps in improving brand reputation. Promoting through social media is a two-way communication promotion. You can promote your product online and in result, you can take feedback for assuring that, is y...

What is Social Media? Pic Credit - Google Social Media itself is a very broad term. It includes all the platform that allows us to share images and videos with others, comment on them and like them, share blogs etc. In other words, Social media is like an online platform that helps us to connect to the world by sharing images and videos to one another and give us the facility to comment on them and share them. Difference Between Social Media Marketing and Digital Marketing:- Types of Social Media:- Social Networks - Facebook,  Twitter, Linkedin Media Sharing Network - Instagram, Snapchat, Youtube Social Bookmarking Sites - Stumbleupon, Myspace, Reddit Question & Answer Site - Quora Blogging Sites - Google Blogger, Wordpress, Wix, Weebly

Off - Page Optimization Off page optimization itself is very broad term because it includes techniques to gain traffic on a website by promoting the links of a particular website through social media marketing,  guest blogging, creating backlinks etc.  Some Techniques in Off-Page Optimization:- Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote. Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc. Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promot...

On - Page Optimization -  On-page optimization is a technique for improving a website's rank by doing optimization on the website itself. It includes optimization of features which you generally see on the website like; image and other multimedia, content, metatags, and description, loading time, etc. 9 Techniques that are helpful in doing effective On-Page optimization:- Content Optimization - Content is king. Quality content always increases website rank. It is the first step in On-page optimization. So, is very imperative to focus on writing highly relevant content that hit directly on people minds. Image and other media optimization - Image and other multimedia optimization affect a website's SEO in a major term. These are very useful to make your website attractive and interesting. One of the biggest effects they pour is on the loading screen. It increases the loading screen time. You can prevent by inserting the original...

Pic Source - Google What is CTR? Click Through Rate is a formula for checking how much your ad get clicks. It is the ratio of users who click on a specific link to the total no. of users who view the website, email or ad. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is  ; Importance of CTR in SEO ( Search Engine Optimization) -  The term CTR is very imperative for SEO. Google run the ad on SERP(Search Engine Result Page) according to your CTR rate. If your website is on the first position but not getting enough clicks then Google will push down your website's position. Google check your CTR rate based on some reasons like;  Searcher traffic( Google also collects data of searcher traffic i.e If someone directly searches your website by writing on search bar it is called searchers traffic). User Intent( Google als...

Some common challenges faced by every marketer in Email marketing are- Pic Source - Google Relevancy - An email which is not relevant enough to demonstrate your words effectively is cannot be called a good email. In case if you want your emails to directly hit at the point then your email should be relevant enough to understand by the customers. Deliverability - Deliverability issue occurs when your delivery rate does not match with your sent message rate. It means the ratio of how many messages you have sent, to how many messages actually hit the target inbox. Not every sent message will make into the inbox. Bounced email - This problem occurs when the messages you have sent got to bounce back. There are two types of bounces in email marketing. Soft Bounce - Soft bounces are temporary and usually occur when the inbox is full or when an incoming message is rejected by the server. Hard Bounce - Hard bounces are permanent. These errors occur when the email addres...

Pic Source- Google E-Mail Marketing -  It is a process of sending commercial emails to targeted groups of people. Promotion by email is a very important technique for any business. It gives you the chance to tell your brand's story, stay connected with your audience and flourish your business while increasing sales. Important things for Email marketing you should give attention - Relevancy - If you want to target your audience effectively then your emails should be relevant enough to understand by customers. Make your emails connected with your product and services. Creativeness - Try out new ideas in making emails. Be creative(layout/images/colour), design your emails in a manner that catches the customer's attention. Timing - Timing is the most important factor in every sector. It also plays a significant role in email marketing. Don't send any emails when a person is not in a condition to check his/her email list like; sleeping at overnight. For sendi...

Understanding Ad Extensions -  You generally see that whenever an ad is running online there is some additional information provided with the ad., that additional information is provided for helping the individuals for better understanding the quality of products and services which are depicted in the advertisement. Through this info, the individuals can be able to better scrutinize the ads. and can take action on how they want. Ad extensions generally include many different types of extensions format that are given below:- Social Annotations - Social annotation is placed below an ad. It depicts the followers of a user. If someone wants to add social annotation on the ad then he/she must have an account on Google +. Pic Source- Google Location Extension - This extension allows people nearby you to find your office or store, and can reach you. Pic Source- Google Seller Rating Extension - This extension depicts your overall rating by your cust...

Writing for the web- Writing good content is not easy rather it takes a lot of creativity you have to think beyond the limit. Writing good content challenges your brooding that how broadly you can think. For writing a good content you have to follow some steps. Here are some tips for writing good web content:- Tips for writing good web content - Write relevant content - Your content should be presented in a manner that your readers can understand your thinking and link it with situations. Try to connect your content as possible as you can because it helps you to be unique. If your content is not relevant it will create a vague image and readers won't be more interested in reading your content. Put the conclusion at the beginning - Think of an inverted pyramid when you write. Get to the purpose within the initial paragraph and so expand upon it. Write only one idea per paragraph -  Web contents need to be concise and to-the-point. Use action words. ...

Content marketing itself is a very broad term. It takes a lot of hardwork to create a highly impacted content. It helps in maintaining a warm relationship with customers that directly effect to brand reputation . Many companies are benefited by this technique. It includes different types of contents. Videos - Through videos a creator can provide specific information to the audience. A creator can demonstrate its ideas more clearly with the help of videos. Consumer today are watching more videos than before. Video content is increasing very rapidly.  Infographics - An infographic is the graphical representation of a data that describe information in an interesting manner. It is very useful for providing information briefly. It is used broadly in terms of providing information. Images - An image is in picture form which attract audience and can also help giving one word information. An image can speak a lot of words if it used properly. It is generally used for incr...

What is Content Marketing? Content marketing is a type of marketing in which, first the content is created and after this, it will be published and shared via online media on the internet. Content marketing takes a lot of time effort because it includes creating useful content, searching keywords, publishing and promoting via different methods to target the exact audience where a user wants to reach. Instead of just pushing your product to the customers you actually write relevant content for attracting the customers by giving them useful information about your products and services. Many leading companies use content marketing as their promotion process. According to CMI & MarketingProfs:- " 90% of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message. " The need for content marketing is increasing day by day.  Pic Source - Google

How To Promote Your Blog Effectively- Search for popular keywords - Search the keywords which are in trending or what people are searching. Trending keywords can help your blog to uplift in the competition situation. You have to search keyword very warily. You can optimize your keyword according to your audience. Don't try to do keyword stuffing and cloaking otherwise it will dilapidate your image. Using effective SEO techniques - There are several techniques in SEO you can use for promoting a blog. These are:- Off page and On page techniques Off-page - It is a technique which is used improving your website position in SERP(Search Engine Result Page). In this technique, you promote your blog by different methods like link building, Social media marketing etc. On page - In this technique, the optimization is done on the website. You have to do different methods in order to do "On page SEO". These methods are like; (Meta tags, Image optimization, external l...