How to do SEO of a website?

Pic Taken From:- Google

Nowadays, SEO(Search Engine Optimization) is a very generic term. From small to big organization everyone has to do SEO in order to increase their website's ranking on Google SERP(Search Engine Result Page). In order to increase the website's rank on SERP, the individuals have to use SEO techniques effectively. Here are some steps to do SEO effectively:-

Step 1:- Website Analysis

The first step you have to do in SEO is the analysis of a website that has given to you. The website analysis will tell you that, what are the key terms that have to be optimized in terms of increasing the website's rank. You have to search the whole website in order to ascertain the key terms. In website analysis, the main aspects you have to keep in minds is the:-

Content Analysis:- The most important factor in the website is content analysis. In this, you have to search wheater the content which has been written on the website is correct or not and is the content matching with the URL or not.

URL Analysis:- URL analysis is a very important factor. You have to search wheater the URL optimization has done properly or not.

Image Analysis:- Check whether the images are optimized or not. Is there any image which has copied from others? or Is there any image which is too big that causing the website's loading time slow?

Header and Footer analysis:- Header and Footer has a great impact on a website. Check whether the website's header is properly optimized and check if footer has the important details or not. A header must include the main menu of a website(Home, About Us, Contact Us, Products, Services etc.) A footer of a website must include the menu option again and other site information like( terms and conditions, Privacy Policy, Disclaimer etc.)

Step 2:- Keyword Analysis

Once the website analysis is completed then the next step is keyword analysis. In keyword analysis, you have to do analysis about the keywords that, which keyword is in trending and which keyword you can target to get traffic on the website. You can use different keyword research tools to do analysis.

Step 3:- Start Doing On-Page Optimization

The next step is to start doing On-Page Optimization. First of all, you have to find on which platform the website has made. If the website is made on (Wordpress, Wix, Weebly etc.)then you have to first get the "login ID or password" for accessing the backend of the website. If the website was made by coding then you have to talk to the developer of that website.
There are several steps you have to follow to do on page optimization

• Content Optimization - Content is king. Quality content always increases website rank. It is the first step in On-page optimization. So, is very imperative to focus on writing highly relevant content that hit directly on people minds.

• Image and other media optimization - Image and other multimedia optimization affect a website's SEO in a major term. These are very useful to make your website attractive and interesting. One of the biggest effects they pour is on the loading screen. It increases the loading screen time. You can prevent by inserting the original image to your website and optimize the size of the image. 

• Page Title - The Page title is referred to as the main information about what is in your content. Write page title in a manner that readers can directly understand your content. Be clear and specific. Use always short and descriptive titles.

• Meta Tags - Meta tag description is a small piece of information about what is on your website. It helps the user to scrutinize a page content by reading only the meta tag description. There are three types of meta tags that depicts a website's content.
• Title Meta Tag- It is the main headline that depicts the main keywords of a website's content.
• Description Meta Tag - It displays site information on SERP(Search Engine Result Page) when someone searches on Google.
• Keywords Meta Tag - It depicts the list of keyword meta tags. The keywords entered here should reflect any word or phrases.

• Internal Links - Internal links are links which go from one-page domain to another page domain. They are used for the main navigation of a website.

• Page Loading Time - Page loading is a very important factor in on-page optimization. A website should not be taken more than 5 seconds to load otherwise it will increase bounce rate by 50%. So, it is very important to optimize page loading time.

• URL Optimization - URL optimization is the method to optimize the URL of a website. It is a very imperative technique in On-Page Optimization. URL optimization means optimizing the URL structure so that search engine can crawl your pages efficiently and include your keywords in the URL. 

• Mobile Friendly Website - The use of mobile phones is increasing very rapidly. Every website should be mobile friendly for easy surfing on mobile phones. Website platforms like; WordPress, Blogger, Wix, Weebly etc, have preinstalled feature for making a mobile friendly website

• Keyword Optimization - Keyword optimization is a technique for searching, analyzing and selecting the best keywords to target the audience for driving traffic.

Step 4:- Off Page Optimization

When the On Page Optimization has done then the next is to do Off Page Optimization. For this you have to follow several steps:-

• Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote.

• Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc.

• Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promotion. On the video, the engagement rate is high so its results in higher ROI.

• Local SEO - Now local SEO is gaining momentum day by day. If you are brick and mortar or any service provider then you can apply for local SEO for increasing traffic on your website. Local SEO helps in reaching to the local audience.

• Creating Backlinks - Backlinks are the links that are created for driving traffic through another website to your website. Backlinks help a lot in gaining traffic from another website.

So, here are several steps you have to follow in order to promote your website effectively.