What is Off-Page SEO?
Off - Page Optimization
Off page optimization itself is very broad term because it includes techniques to gain traffic on a website by promoting the links of a particular website through social media marketing, guest blogging, creating backlinks etc.
Some Techniques in Off-Page Optimization:-
Promotion through Social Media:- Social Media is the biggest platform for driving traffic to your website. Lots of companies rely on social media for promotions. It is easy to use and also an effective way to promote.Guest Blogging - Guest blogging is also known as guest posting. It is the method of writing a blog for others. Guest bloggers write content for others and in exchange, they can gain traffic to their website, can boost their domain authority, increase their brand awareness etc.
Video Marketing - Video marketing is increasing day by day at a fast pace. According to the survey that 50% of online marketing will shift to video promotion. On the video, the engagement rate is high so its results in higher ROI.
Local SEO - Now local SEO is gaining momentum day by day. If you are brick and mortar or any service provider then you can apply for local SEO for increasing traffic on your website. Local SEO helps in reaching to the local audience.
Creating Backlinks - Backlinks are the links that are created for driving traffic through another website to your website. Backlinks help a lot in gaining traffic from another website.
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