Hisar Institute of Digital Marketing

Quality Score - A quality score is a term that is used by Google, Yahoo and Bing for ranking ads on their online ad platform. Quality score can affect rank as well as CPC(Cost Per Click) of an advertisement. For checking the quality score of an ad, there is a specific algorithm or formula; Pic Source- Google CTR(Click Through Rate):- Click Through Rate is a formula for checking how much your ad get clicks. The average CTR rate ranges between 3-5%. If your average CTR is going beyond the ranging limits then your ad can be blocked by Google in case of click bombing. The formula of CTR is ; Pic Source- Google Ad Relevance:- It shows how relevant is your ad. It mainly focuses on that, is your ad matching with the keywords that are typed on the search engine?  Landing Page Relevance:- It is based upon multiple factors like; how much time people spend on your website, do they leave immediately (high bounce rate) or do they remain on your website and spendin...

If you are a newcomer in blogging then there will be a high probability that you can make some mistakes in writing the articles online i.e blog. It is common in blogging, you cannot write the perfect blog for the first time. Here are some do's and don'ts points of blogging that you must follow to lower the occurrence of mistakes in your blog. Do's of Blogging:- Be direct and get to the point quickly.  Be professional but also be friendly. Write a post with useful content. Always try to create:' How can readers benefit from this'  Find a catchy title. Use example and anecdotes to clarify your points. Offer new content. Rectify and double check. Preview all drafts before publishing. Read your post backwards and sure to spell check. Check plagiarism by plagiarism checker online. It will show you that is your content original or not. Use short sentences. Use images, infographics, videos, GIFs etc will make your blog more tempting. Use bullet points w...

Pic Source - Google What are Keywords? Keywords are the terms that depict what is in your content. Keywords are the main relationships between you and your search. When you search something on the internet you write some words that written words are called keywords. Pic Source - Google There are generally three types of keywords which you should know about. These three types of keywords manifest all the concept of keywords. Generic Keywords - The generic keywords are the first keywords that you type on the search engine. For instance, if you search about "digital marketing institute in India" So, digital marketing is the generic keywords. They are highly competitive because they are in the search most. It does not ease that your website show at the first search. It requires a heavy amount of traffic to show your website at first search of keywords. Pic Source - Google Broad Match Keywords - These are the middle keywords. Take the above example a...

Digital marketing is increasing day by day. It is now very important to know about digital marketing because every industry is turning their heads to digital marketing. It is the future and present of marketing. Here are some benefits of digital marketing given below- It is one of the fastest growing sectors in India. It has lots of opportunities in job sectors as well as in business sectors.  Grow your business. Better employment. Stand out in the competition. Grow your new venture.  The demand for digital marketing is high and continuously increasing.

What is Digital Marketing- Digital marketing is a process of marketing in which the promotion of products and services and our work is done through digital marketing medium platform like Facebook, Instagram, SEO, Blogging etc. For instance:- If you are promoting some products from Facebook, then this type of promotion is called social media marketing( a part of digital marketing). Introduction to HiDM- HiDM is the first institute in Hisar which provide full extensive course content. It is a venture of Jugaadin Digital Service Pvt Ltd which has been running since 2012, providing various digital services. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry's increasing digital training needs and the availability of trained talent. HiDM choose to offer the career-oriented education that helps in enhancing the confidence of an individual and make him stand out of the crowd. Why choose us- Extensive course content Tr...

What is Digital Marketing? Digital marketing is a process of marketing in which the promotion of products and services and our work is done through digital marketing medium platform like Facebook, Instagram, SEO, Blogging etc. For instance:- If you are promoting some products from Facebook, then this type of promotion is called social media marketing( a part of digital marketing). Course Overview:- SEO(Search Engine Optimization ):-   It is a process by which traffic(audience) is diverted to your website by SEO techniques. SMM (Social Media Marketing ):-   In this, the promotion is done through the social media platform like; Facebook, Instagram, etc. Mobile Marketing :-  In mobile marketing, we will know about how to promote ads on mobile devices and also know about the placement of ads on mobile devices. It is target based marketing. E-mail Marketing :-  It is a process of sending bulk emails by using bulk emailing tools. Content M...

If you search anything on search engines they apace show you millions of preferred searches in seconds. But have you ever thought how the search engine works or how they search so promptly? Well if you did, then you are in the right destination to know that. So let's Start, when you search anything on search engines then the search engine will go through a process of four steps before showing you results. These steps are; Crawling, Indexing, Storage, Results. Let's discuss them in brief:- Crawling: - Crawling is the most imperative part of the search process. Every search engine has its own crawler. The main work of a crawler is to crawl the information from the whole internet network. Crawler scans the whole internet in milliseconds and bestows the searches in front of you. It is insanely fast. It scans until it finds the relevant information and which is on trending in your area. Remember one thing that crawler first crawl news.  Indexing:- After the crawling pro...

Pic Source - Google SEO (Search Engine Optimization) -  SEO is a technique in which the traffic is originated to a website to improve its visibility on SERP Search Engine Result Page). The presence of a website can be improved by Organically(Unpaid) or Inorganically(Paid) methods.  Types of Optimization - On page Optimization(Organic Method) - On page optimization refers to the process of generating traffic to a website by optimizing; content on the website, placement of keywords, optimizing tags, appropriate title to every page etc. Off Page Optimization(Organic Method) - In off page optimization the traffics is generated to your by link building, sharing links on social media's (social media marketing), social bookmarking etc.  Pic Source - Google By using online advertising services(Paid Method or Inorganic Method) - Google Adword is a very famed online advertising service by Google. It is a paid method. An individual pay to ...

In today's world, you frequently hear about digital marketing. People sometimes think it is not that hard and assume it wrongly. It can lead to misconceptions and make a vague image into people's mind. To clear such a false notion it is very important to know about different types of digital marketing.  Here is some brief description of types of digital marketing in an infographic manner- Demo classes are available                  Call us for information .....                 

What is Adwords- Adwords is an advertising service developed by Google. In this advertiser( the person who wants to advertise) have to pay to Google for their advertisements in returns of the pay, Google will show your ads on different platforms like; SERP(Search Engine Result Page), Youtube, Mobile Devices, Websites. How Google Adwords works -  When you pay to Google then Google will show your advertisements through Google Adwords. Your ads are seen on different platforms. There are different types of ads which run by Google AdWords are:-  Search Ads- These ads are seen on SERP( Search Engine Result Page). When you search anything on Google then it will show your search on SERP. On SERP you will show some ads diametrically with the websites. These ads are run by Google. Source:-http://blog.wsi-emarketing.com/types-paid-search-ads-digital-marketing-basics/ Video Ads- These are video ads which are seen on video sharing platforms like youtube. Th...

In this digital world with everything going on the internet it also opens up many opportunities in this vast digital network world. Social media is growing insanely fast. Nowadays you can reach people within no time and its very easy. With the growth of social media and other digital platforms, it also helps people to grow their business or work and also help talented people to demonstrate their talent to the world. The biggest platform to show your talent is Youtube. Benefits of Digital Marketing -  It is time-saving Cost-effective more than traditional marketing. It is flexible. It gives you instant feedback. You can analyze in real time. Digital Marketing as a career for women -  In the case of women, digital marketing is very helpful for them. It opens the door of opportunities for those women who want to do something but cannot be able to do because of some limitations. Women especially homemakers who are bounded by their work cannot show use their mi...

In this modern world, technology is developing day by day. Our work depends on technology. The main example of technology is ‘Internet’. Today the business can handle through online. Marketing is done through online. The organizations are using digital marketing for promotion of their products. Digital marketing wins over traditional marketing because doing digital marketing is easy and it gives statistics about visitors through which a person can analyze the statistics and make plans for the future. Difference Between Digital Marketing and Traditional Marketing- ROI(Return On Investment)- Digital marketing has high ROI that leads to higher profit. If you use your statistics and analyze your analytics attentively then you can get a pretty good ROI of your marketing efforts. Reach- The use of the internet is growing very promptly in today's world. Everybody wants to be on social media for sharing their personal information. So, through digital marketing, you can rea...

                                   By using his/her skills, a digital marketer promotes the products and services of a company and of a client . It's a responsibility for a digital marketer to develop, implement and manage marketing campaigns which plays a critical role in enhancing brand awareness.

  What is Digital Marketing- In simple words, digital marketing is a process when we use digital platform as medium for our marketing. Digital marketing includes all the platforms that use internet. You can promote your products and services in different platforms like; social media platforms, SEPR( Search Engine Result Page), mobiles, websites etc. How it is useful for you-   Digital marketing is very useful nowadays. With everything going online today it is very important to learn to promote products and services online.  With the help of digital marketing you can reach to larger audience in lesser time. Can do analytics easily. Every platform give their own analytics .So, you can easily read analytics and make your future plannings effectively. It also has better ROI(Return On Investment) than traditional marketing which leads to higher revenue. If you read your analytics properly so you can make better profit. Through digital marketing you can filter...

Try Digital Marketing.... If you are confuse or thinking to do something different or you are graduated but still want to learn a side course as helping hand. Then give it a try to digital marketing. Here we teach about tactics to promote products and services online. Digital Marketing is increasing rapidly in today's world. It has become India's fastest increasing job sector. You can also earn a good amount passive income.  Learn now and become worthy. If you are interested, you can take demo class.....